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EMBO
Science & Society Programme
EMBO Media Workshops
Scientists benefit from learning effective techniques to communicate science to journalists and non-scientific audiences. EMBO Media Workshops, held throughout the year at scientific meetings and research institutes, allow participants to learn how the media work and how to identify key concepts from research that will appeal to journalists. A key annual event is an open media workshop during the EMBO Fellows Meeting in Heidelberg.
EMBO Media Workshop, 13 June 2008
Venue: EMBL Operon Conference Hall, Heidelberg, Germany
Free entry
Preliminary programme
09:00 |
Introduction, Andrew Moore, Programme Manager for Science & Society, EMBO |
09:15 |
Speaker 1: Diane Scherzler, journalist, SWR, Germany |
10:00 |
Speaker 2: Andrew Moore |
10:45 |
Coffee break |
11:15 |
Discussion session |
11:45 |
Interactive exercise: Battle of the press releases
(Diane Scherzler) |
12:30 |
Lunch |
14:00 |
Speaker 3: Susanne Benner, Chief PR Officer, BASF, Ludwigshafen |
14:45 |
Interactive exercises: “Diane Cephalon”, tricks of the trade, “15 seconds” (Andrew Moore) |
15:30 |
Coffee break |
16:00 |
Interviews with Diane Scherzler and Andrew Moore |
16:45 |
End |
Previous Workshops
 Media
Workshop 2007
Media
Workshop 2006
Media
Workshop 2005
Media
Workshop 2004
Media
Workshop 2003
Media
Workshop 2002
Media
Workshop 2001
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